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GlimmerCouture

A Journey from ยฃ๐Ÿ๐Ÿ‘๐Ÿ”,๐ŸŽ๐ŸŽ๐ŸŽ/๐Œ๐จ๐ง๐ญ๐ก to ยฃ๐Ÿ‘๐Ÿ—๐Ÿ‘,๐ŸŽ๐ŸŽ๐ŸŽ/๐Œ๐จ๐ง๐ญ๐ก

๐Ÿ”๐Ÿ”.๐Ÿ‘๐Ÿ‘% Increase in ๐’๐€๐‹๐„๐’ at a whopping TACOS of ๐Ÿ‘.๐Ÿ–๐Ÿ“% in just One Month! ๐Ÿš€

๐Œ๐š๐ซ๐ค๐ž๐ญ

UK

๐๐ข๐œ๐ก๐ž

Women Textile

โ˜‘ ๐€๐œ๐œ๐จ๐ฎ๐ง๐ญ ๐’๐ญ๐š๐ญ๐ฌ

๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ

๐’๐š๐ฅ๐ž๐ฌ: ยฃ236,650
๐๐๐‚ ๐’๐ฉ๐ž๐ง๐: ยฃ6,655
๐๐๐‚ ๐’๐š๐ฅ๐ž๐ฌ: ยฃ27,975
๐๐๐‚ ๐€๐‚๐Ž๐’: 23.79%
๐“๐€๐‚๐Ž๐’: 2.81%

๐Ž๐œ๐ญ๐จ๐›๐ž๐ซ

๐’๐š๐ฅ๐ž๐ฌ: ยฃ393,610
๐๐๐‚ ๐’๐ฉ๐ž๐ง๐: ยฃ15,149
๐๐๐‚ ๐’๐š๐ฅ๐ž๐ฌ: ยฃ67,276
๐๐๐‚ ๐€๐‚๐Ž๐’: 22.52%
๐“๐€๐‚๐Ž๐’: 3.85%

We Onboarded this ๐Œ๐ฎ๐ฅ๐ญ๐ข-๐Œ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ƒ๐จ๐ฅ๐ฅ๐š๐ซ account a couple of months back. The account was dealing in Amazon UK in the Womenโ€™s Textile niche with 2000+ products in 50+ different Categories.

โ˜‘ ๐Œ๐š๐ข๐ง ๐š๐œ๐œ๐จ๐ฎ๐ง๐ญ ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ

ย The brandโ€™s listings were not well optimized for search, resulting in poor visibility, low conversion rates, and high Advertising ACOS

ย The PPC campaigns were not structured properly leading to wasted ad spend, poor ROI, and pathetic results

๐Ÿ—๐Ÿ“% of PPC spend was directed towards Sponsored Product campaigns resulting in ๐Ÿ—๐Ÿ–% PPC Sales. No other Ad types were being utilized properly

The Search Volume of top keywords for many high-potential products suddenly dropped by more than ๐Ÿ’๐ŸŽ% due to seasonal changes

ย High refund rates are one of the biggest issues in niches with a ton of variations. This brand was also facing high refund rates of around 18%

โ˜‘ ๐Ž๐ฎ๐ซ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ:

๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐‹๐ข๐ฌ๐ญ๐ข๐ง๐ ๐ฌ

We optimized the product listings by updating their content and adding Buyer-friendly descriptions fully indexed with profitable keywords

๐‡๐ข๐ ๐ก-๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž๐ฌ

We added high-quality images, A+ Content and Brand Stories to attract more customers and increase their listing attention span

๐๐ซ๐จ๐ฉ๐ž๐ซ ๐๐ฎ๐๐ ๐ž๐ญ ๐€๐ฅ๐ฅ๐จ๐œ๐š๐ญ๐ข๐จ๐ง

We cut down the budgets from poor-performing targets to high-performing profitable targets leading to increased PPC sales

๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐“๐ฒ๐ฉ๐ž ๐”๐ญ๐ข๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง

We tested multiple ad types including SP (Defensive Targeting), SB (Product Collection), SB (Video Ads), SD (Purchase Remarketing), SD VCPM, etc. which brought exponential results

๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐  ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ

After analyzing the reviews we improved the product quality and it drastically increased our no. of Reviews and Ratings

๐‘๐ž๐Ÿ๐ฎ๐ง๐๐ฌ ๐‘๐š๐ญ๐ž๐ฌ

By Improving our productsโ€™ quality we were also able to increase product sales and decrease the refund rates from ๐Ÿ๐Ÿ–% to ๐Ÿ–%.

๐Ÿ’ก ๐…๐ข๐ง๐š๐ฅ ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ๐ฌ:

By applying these strategies we were able to achieve amazing results for one of our clients and looking forward to growing their Brand to ๐Ÿ–-๐…๐ข๐ ๐ฎ๐ซ๐ž๐ฌ!
We help Amazon brands thrive by increasing visibility and increasing conversion. Our tailored strategies drive growth, maximize sales, and boost brand presenceย onย Amazon.

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