A Journey from £𝟐𝟑𝟔,𝟎𝟎𝟎/𝐌𝐨𝐧𝐭𝐡 to £𝟑𝟗𝟑,𝟎𝟎𝟎/𝐌𝐨𝐧𝐭𝐡
𝟔𝟔.𝟑𝟑% Increase in 𝐒𝐀𝐋𝐄𝐒 at a whopping TACOS of 𝟑.𝟖𝟓% in just One Month! 🚀
- 𝐌𝐚𝐫𝐤𝐞𝐭: UK
- 𝐍𝐢𝐜𝐡𝐞: Women Textile
☑ 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐚𝐭𝐬:
🔵 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫:
𝐒𝐚𝐥𝐞𝐬: £236,650
𝐏𝐏𝐂 𝐒𝐩𝐞𝐧𝐝: £6,655
𝐏𝐏𝐂 𝐒𝐚𝐥𝐞𝐬: £27,975
𝐏𝐏𝐂 𝐀𝐂𝐎𝐒: 23.79%
𝐓𝐀𝐂𝐎𝐒: 2.81%
🔵 𝐎𝐜𝐭𝐨𝐛𝐞𝐫:
𝐒𝐚𝐥𝐞𝐬: £393,610
𝐏𝐏𝐂 𝐒𝐩𝐞𝐧𝐝: £15,149
𝐏𝐏𝐂 𝐒𝐚𝐥𝐞𝐬: £67,276
𝐏𝐏𝐂 𝐀𝐂𝐎𝐒: 22.52%
𝐓𝐀𝐂𝐎𝐒: 3.85%
We Onboarded this 𝐌𝐮𝐥𝐭𝐢-𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐨𝐥𝐥𝐚𝐫 account a couple of months back. The account was dealing in Amazon UK in the Women’s Textile niche with 2000+ products in 50+ different Categories.
☑ 𝐌𝐚𝐢𝐧 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:
➤ The brand’s listings were not well optimized for search, resulting in poor visibility, low conversion rates, and high Advertising ACOS
➤ The PPC campaigns were not structured properly leading to wasted ad spend, poor ROI, and pathetic results
➤ 𝟗𝟓% of PPC spend was directed towards Sponsored Product campaigns resulting in 𝟗𝟖% PPC Sales. No other Ad types were being utilized properly
➤ The Search Volume of top keywords for many high-potential products suddenly dropped by more than 𝟒𝟎% due to seasonal changes
➤ High refund rates are one of the biggest issues in niches with a ton of variations. This brand was also facing high refund rates of around 18%
☑ 𝐎𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬:
🔵 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: We optimized the product listings by updating their content and adding Buyer-friendly descriptions fully indexed with profitable keywords
🔵 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬: We added high-quality images, A+ Content and Brand Stories to attract more customers and increase their listing attention span
🔵 𝐏𝐫𝐨𝐩𝐞𝐫 𝐁𝐮𝐝𝐠𝐞𝐭 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧: We cut down the budgets from poor-performing targets to high-performing profitable targets leading to increased PPC sales
🔵 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞 𝐔𝐭𝐢𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: We tested multiple ad types including SP (Defensive Targeting), SB (Product Collection), SB (Video Ads), SD (Purchase Remarketing), SD VCPM, etc. which brought exponential results
🔵 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: After analyzing the reviews we improved the product quality and it drastically increased our no. of Reviews and Ratings
🔵 𝐑𝐞𝐟𝐮𝐧𝐝𝐬 𝐑𝐚𝐭𝐞𝐬: By Improving our products’ quality we were also able to increase product sales and decrease the refund rates from 𝟏𝟖% to 𝟖%.
💡 𝐅𝐢𝐧𝐚𝐥 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬:
By applying these strategies we were able to achieve amazing results for one of our clients and looking forward to growing their Brand to 𝟖-𝐅𝐢𝐠𝐮𝐫𝐞𝐬!
